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Lesson One - Master Mind / Making Connections

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This is a course on The Fundamentals of Success. Success is very largely a matter of adjusting one's self to the ever-varying and changing environments of life, in a spirit of harmony and poise.

 

Harmony is based upon understanding of the forces constituting one's environment; therefore, this course is in reality a blueprint that may be followed straight to success, because it helps the student to interpret, understand and make the most of these environmental forces of life.

 

Before you begin these lessons on Law of Success you should know something of the history of the course. You should know exactly what the course promises to those who follow it until they have assimilated the laws and principles upon which it is based.

 

You should know its limitations as well as its possibilities as an aid in your fight for a place in the world.

 

This course has been created for the serious minded person

who devotes at least a portion of his or her time

to the business of succeeding in life.

 

The author of the Law of Success course does not intend to compete with those who write purely for the purpose of entertaining. The author's aim, in preparing this course, has been of a two-fold nature, namely,

  1. to help the earnest student find out what his or her weaknesses are, and

  2. to help create a DEFINITE PLAN for bridging those weaknesses

 

The most successful men and women on earth have had to correct certain weak spots in their personalities before they began to succeed. The TOP 10 outstanding of these weaknesses which stand between men & women and success are: 

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  1. INTOLERANCE

  2. CUPIDITY

  3. GREED

  4. JEALOUSY

  5. SUSPICION

  6. REVENGE

  7. EGOTISM

  8. CONCEIT

  9. THE TENDENCY TO REAP WHERE THEY HAVE NOT SOWN

  10. HABIT OF SPENDING MORE THAN THEY EARN

 

All of these common enemies of mankind, and many more not here mentioned, are covered by the Law of Success in such a manner that any person of reasonable intelligence may master them with but little effort or inconvenience.

 

You should know, at the very outset, that this course has long since passed through the experimental state; that it already has to its credit a record of achievement that is

worthy of serious thought and analysis.

 

You should know, also, that this course has been examined and endorsed by some of the most practical minds of the last twenty centuries. The Law of Success was first used as a lecture and was delivered by its author in practically every city and in many of the smaller localities, throughout the United States, over a period of more than seven years.

 

During these lectures the author had assistants located in the audiences for the purpose of interpreting the reaction of those who heard the lecture, and in this manner he learned exactly what effect it had upon people.

 

As a result of this study and analysis many changes were made. The first big victory was gained for this Success philosophy when it was used by the author as the basis of a course with which 3,000 men and women were trained as a sales army.

 

The majority of these people were without previous experience, of any sort, in the field of selling.

Through this training they were enabled to earn more than One Million Dollars ($1,000,000.00) for themselves and paid the author $30,000.00 for his services, covering a period of approximately six months. A very considerable amount of money for the early 1920's.

 

The individuals and small groups of salespeople who have found success through the aid of this course are too numerous to be mentioned in this lesson, but the number is large and the benefits they derived from this reading course were definite.

 

This entire lesson is intended only as a background for the other lessons of the course, and you should read it as such. You will not be examined on these lessons, but you should read this many times, as you will get from it at each reading a thought or an idea which you did not get on previous readings.

 

In this lesson- you will find a description of a law of psychology which is the very foundation stone of all outstanding personal achievements.

 

This law has been referred to by the author as the 

"Master Mind"

meaning - a mind that is developed through the harmonious co-operation

of two or more people who ally themselves for the purpose of accomplishing any given task.

 

If you are engaged in the business of selling (and everyone is: everyone is selling themselves, always) you may experiment with this law of the "Master Mind" in your daily work and profit big.

 

It has been found that a group of six or seven sales people may use this law so effectively that their incomes may be increased to unbelievable amounts. What may be accomplished through the aid of this principle, by any small group of intelligent men or women who have learned how to apply the law of the "Master Mind" will stagger the imagination of the most highly optimistic and imaginative person. 

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Bear this in mind as you read this lesson, it is not unreasonable to expect that this lesson alone, may give you sufficient understanding of the law of success to change the entire course of your life.

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It is the personalities back of a business which determine the measure of success the business will enjoy. Modify those personalities so they are more pleasing and more attractive to the patrons of the business and the business will thrive.

 

In any of the great cities of the United States, one may purchase merchandise of similar nature and price in scores of stores, yet you will find there is always one outstanding store which does more business than any of the others, and the reason for this is that back of that store is a man, and or women, who has attended to the personalities of those who come in contact with the public.

 

People BUY Personalities as much as merchandise, and it is a question if they are not influenced more by the personalities with which they come in contact than they are by the merchandise.


Insurance has been reduced to such a scientific basis that the cost of insurance does not vary to any great extent, regardless of the company from which one purchases it, yet out of the hundreds of life insurance companies doing business less than a dozen companies do the bulk of the business of the United States. 

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Why? Personalities! Just watch any insurance commercial on TV today.

 

Ninety-nine people out of every one hundred who purchase insurance policies do not know what is in their policies and, what seems more startling, do not seem to care. What they really purchased is the pleasing personality of some man or woman who knows the value of cultivating such a personality.

 

Your business in life, or at least the most important part of it, is to achieve success.

Success, within the meaning of that term as covered by this course on Success,

Is "the attainment of your Desires / Definite Chief Aim without violating the rights of other people."

 

Regardless of what your major aim in life may be, you will attain it with much less difficulty after you learn how to cultivate a pleasing personality and after you have learned the delicate art of allying yourself with others in a given undertaking without friction or envy.

 

One of the Greatest Problems of Life, Is That of

Learning the Art of Harmonious Communication and Negotiation with Others.

 

This course was created for the purpose of teaching people how to communicate and negotiate their way through life with harmony and poise, free from the destructive effects of disagreement and friction which bring millions of people to misery, want and failure every year.

 

With this statement of the purpose of the course you should be able to approach the lessons with the feeling that a complete transformation is about to take place in your personality. You cannot enjoy outstanding success in life without power, and you can never enjoy power without sufficient personality to influence other people to cooperate with you in a spirit of harmony. This course shows you step by step how to develop such a personality.

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Lesson One - Master Mind / Making Connections

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