Lesson Two - Definite Chief Aim / Your Desire

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Some who have examined the manuscripts of this course have asked why it was not called a course in Master Salesmanship.

 

The answer is that the word "salesmanship" is commonly, associated with the marketing of goods or services and it would therefore narrow down the real nature of the course. It is true that this is a course in Master Salesmanship, providing one takes a deeper than the average view of the meaning of salesmanship.

 

This philosophy is intended to enable those who master it to "sell" their way through life successfully with the minimum amount of resistance and friction.

 

Such a course, therefore, must help a person organize and make use of much truth which is overlooked by the majority of people who go through life as mediocre.

 

Not all people are so constituted that they wish to know the truth

about all matters vitally affecting life.

 

One of the great surprises the author of this course has met with in connection with his research activities is that so few people are willing to hear the truth when it shows up their own weaknesses.

 

We prefer illusions to realities!

 

New truths, if accepted at all are taken with the proverbial grain of salt.

 

Some of us demand more than a mere pinch of salt; we demand enough to pickle new ideas so they become edible.

 

For these reasons the Second Lesson of this course and this lesson as well, cover subjects intended to pave the way for new ideas so those ideas will not be too severe a shock to the mind of the student.

 

 

Lesson Two - Definite Chief Aim / Your Desire

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